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If you’ve ever touched a plush toy that felt like a soft cloud, chances are it was a GUND. For over 120 years, GUND has been the gold standard in the plush industry, creating “feel-good” companions for newborns, toddlers, and even adult collectors.
Today, we’re exploring why this brand is so iconic and introducing you to the “celebrity” characters that have made GUND a household name.
The GUND Legacy: Why Are They So Soft?
Founded in 1898, GUND was one of the first companies to design and produce teddy bears. Their secret lies in “Under-stuffing.” Unlike stiff, traditional toys, GUND intentionally leaves a little extra room inside their plushies. This makes them floppy, poseable, and—most importantly—perfect for hugging.
🌟 Meet the Icons: Top GUND Characters
Every brand has its stars, and GUND has some of the most recognizable faces in the toy world.
1. Snuffles: The “Hug-Back” Bear
- The Story: Born in 1980, Snuffles is GUND’s most famous ambassador. He was designed with a unique crescent moon shape.
- Why He’s Special: Because of his curved back, when you hug Snuffles, he actually “hugs” you back by leaning into your chest. His upward-tilted head means he’s always looking you in the eye, creating a deep emotional connection.
2. Flappy the Elephant: The Peek-a-Boo King
- The Story: A staple of the Baby GUND line, Flappy is an animated plush that has gone viral countless times.
- Why He’s Special: With the press of a button, Flappy’s giant ears flap to cover his eyes while he plays a game of peek-a-boo or sings “Do Your Ears Hang Low.” He is widely considered a “must-have” for any new nursery.
3. Toothpick: The Skinny Legend
- The Story: Inspired by a literal toothpick, this bear breaks the mold of the “big, round teddy.”
- Why He’s Special: He features a slender silhouette and long, dangling limbs. This makes him incredibly easy for toddlers to carry around by the arm or leg. He’s quirky, modern, and has an entire “Toothpick & Friends” collection featuring llamas, sloths, and koalas.
4. Pusheen: The Internet’s Favorite Cat
- The Story: GUND partnered with the creator of the famous webcomic to bring this tubby grey tabby to life.
- Why He’s Special: From the “Snackables” line (Pusheen holding a pizza or sushi) to the blind box series, GUND’s Pusheen collection is a massive hit with Gen Z and millennial collectors.
🧸 Finding Your Perfect Match: GUND Collections
Not sure which GUND is right for you? Here is a quick breakdown of their main categories:
| Collection | Best For… | Key Feature |
| Baby GUND | Newborns & Infants | 100% embroidered details (no plastic eyes) for maximum safety. |
| Classic Plush | Gift-giving & Traditions | High-quality teddy bears like Philbin with timeless designs. |
| P.Lushes Pets | Fashionistas | “Designer” plushies with glitter, metallic fabrics, and bold patterns. |
| Animated | Interactive Play | Toys that move, sing, or talk to engage a child’s senses. |
💡 Pro-Tips for GUND Owners
- Cleaning: Most GUND toys are “Surface Washable.” Use a damp cloth and mild soap to spot-clean. For the Baby GUND line, many newer models are now machine-washable (check the tag!).
- The “Feel” Test: If you’re buying in-store, look for the Snuffles or Philbin. Once you feel the signature GUND softness, you’ll understand why they’ve been around for over a century.
Final Thoughts
Whether you are looking for a baby’s first “lovey” or a nostalgic gift for a loved one, GUND offers more than just a toy—they offer a lifelong friend.
Which GUND character is your favorite? Are you a fan of the classic Snuffles, or do you prefer the interactive fun of Flappy?