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LEGO NINJAGO isn’t just a toy line; it is a global phenomenon that has defied the odds for 15 years. Originally slated for cancellation in 2013, it has grown into a multi-generational “evergreen” theme, rivaling the likes of LEGO City and Star Wars.
Here is a deep dive into the world of Spinjitzu, elemental powers, and the history of Ninjago.
The Origin: From “Big Bang” to Evergreen
Launched in January 2011, Ninjago was developed as a “Big Bang” theme—a high-investment project intended to run for only three years. However, the story and characters resonated so deeply with fans that when LEGO prepared to end the series to make way for Legends of Chima, an unprecedented fan outcry forced the company to bring it back.
Today, Ninjago is known for its serialised storytelling, moving beyond simple “good vs. evil” to explore complex themes of loss, family, and destiny.
The Core Team and Their Virtues
The heart of the series is a group of teenage ninjas, each representing a unique element and a core human virtue:
| Ninja | Element | Virtue | Role/Background |
| Lloyd | Energy | Wisdom | The Green Ninja and leader; son of Garmadon. |
| Kai | Fire | Courage | Hot-headed and fiercely protective of his sister, Nya. |
| Jay | Lightning | Honesty | The comic relief and inventor; tech-savvy and quick-witted. |
| Zane | Ice | Generosity | A Nindroid (robot) who discovered his humanity through sacrifice. |
| Cole | Earth | Balance | The physically strongest member with a love for cake. |
| Nya | Water | Curiosity | Originally Samurai X; she is the team’s anchor and master mechanic. |
The Eras of Ninjago
The story is divided into distinct eras, each marked by a change in animation style or soft rebooting of the world:
- The Masters of Spinjitzu Era (2011–2019): This includes the iconic Rise of the Snakes and the Oni Trilogy. It established the lore of the First Spinjitzu Master.
- The WildBrain Era (2019–2022): The show shifted to 11-minute episodes and a more vibrant animation style, concluding with the massive Crystalized finale.
- The Dragons Rising Era (2023–Present): A soft reboot following “The Merge,” where all sixteen realms were fused into one. This introduced new protagonists Arin and Sora alongside the veteran ninjas.
Why It Works: The “Journey to Mastery”
Ninjago’s success lies in its relatability. Unlike many children’s shows where heroes are perfect, the Ninjago team fails constantly. They lose their powers, they argue, and they face real grief. LEGO calls this the “Journey to Mastery”—teaching kids that potential isn’t something you’re born with, but something you unlock through persistence.
Iconic Sets
- Destiny’s Bounty: The team’s flying ship, which has seen numerous iterations over 15 years.
- NINJAGO City (Modulars): Sets like NINJAGO City Gardens and NINJAGO City Markets are considered some of the greatest LEGO sets ever designed, appealing to adult collectors with their “Cyberpunk-meets-Traditional Japan” aesthetic.
- The Dragons: Each season introduces massive, poseable dragons that have become a staple of the building experience.
Most Valuable Retired Sets (2026 Market)
Ninjago sets have incredible “aftermarket” value, especially the modular buildings and early classic sets. Prices below are for New In Box (NIB) condition based on 2026 trends.
| Set Number | Set Name | Original RRP | 2026 Est. Value |
| 70620 | NINJAGO City (2017) | $299.99 | $1,200+ |
| 70657 | NINJAGO City Docks | $229.99 | $900 – $1,050 |
| 70618 | Destiny’s Bounty (Movie) | $159.99 | $450 – $500 |
| 2507 | Fire Temple (2011) | $119.99 | $650+ |
| 70751 | Temple of Airjitzu | $199.99 | $750 – $800 |
| 71741 | NINJAGO City Gardens | $299.99 | $450+ (Recently Retired) |
Why these are so expensive:
- The “Ninjago City” Modulars: These are considered masterpieces of LEGO design. They connect together to create a massive cyberpunk metropolis.
- The 2011 OG Sets: Sets from the first two years (like the Fire Temple) are highly nostalgic for the original fans who are now adults with disposable income.
- Minifigures: Certain minifigs, like NRG Jay or Killow, can sell for over $100 individually.
The Future: 15th Anniversary (2026)
As of 2026, Ninjago is celebrating its 15th Anniversary. New sets like the 15th Anniversary Old Town and Lloyd’s Titan Mech continue to push the boundaries of LEGO engineering. With Dragons Rising exploring the vast new merged world, the lore is deeper than ever.